EL PASION

Simplifying Inclusive Beauty

I redesigned El Pasion's—a small local beauty company—outdated website and assisted in the launch of its new venture. I also provided creative direction, campaign, updated copywriting, and a social media strategy that increased the brand's Instagram engagement rate from less than 1% in December 2020 to 3.5% in December 2021.

Industry
Beauty
Deliverables

Creative Direction

Copywriting

Brand Identity

Website Design

Digital Design

Social Media Management

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